A New Look: Benefits of a Website Update for Your Business

This is why an excellent website interface has become so important. E-commerce sales online in the US rose by over 15% last year, and the trend is set to continue.

A high-quality website will allow your business to take advantage of this evolving landscape. Generating vital revenue and leads that will set you up for long-term gains.

If your website is in need of an update, please read on to understand the full benefits of a website update.

Over the past decade, website interfaces have rapidly evolved. This means that you are at risk of alienating potential clients with outdated website design.

It can be challenging to decide when it is right to upgrade your website. It may have been a significant investment when your site was originally designed, but it may cost more, in the long run, to not update your website due to a loss of sales.

However, you should see your site as an upgrade and as a business necessity, rather than a luxury. Think of your website as your virtual storefront. You don't want to be in an old building that is falling apart and is uninviting to your customers, just like you don't want to have an old site that is uninviting and turns away new visitors.

No matter how high the quality of your goods or services, customers will judge you and your business based on your website. They expect your site to be you putting your best foot forward. If they see an outdated site, that they expect to be the best first impression that you can offer, then they are less likely to go with your company. Why would they do business with someone who is content with mediocre for themselves? Customers want the best and therefore expect the best from who they buy from.

7 out of 10 clients will experience a brand or service through their website first. This first impression can be vital to winning you thousands of dollars of business.

As a small business, you simply cannot afford to risk losing buyers who are pushed away from your company by an outdated and potentially slow website.

On the other hand, a slick website that runs quickly and allows clients to get to the pages they require easily will pull in business.

Like a billboard ad or flyer, you should view your website as a crucial marketing tool. It will promote your products and services, and open you up to new customers.

Depending on your business, you can link your new company website to social media. Facebook, in particular, has extremely effective advertising services, which can drive traffic to your website.

Many older websites do not have the facilities to link to social media. And if the website is outdated, you may not want to send them there anyway.

This is not the only way to help your business. With a blog section on your website, you can improve your ranking on Google searches. By writing blogs about relevant questions that your clients will search for online, you answer their questions and become the go-to authority in your respective industry. This usually improves website traffic that is genuinely interested in what you have to offer them — which tends to lead to a positive correlation in sales conversions. Companies who regularly blogged made almost five times more revenue than those who didn't. This highlights the power of an effective website.

You may be saying "I'm a business owner, I don't have the time to write a blog post for my site." Your Brand Online knows that you're busy running a business, you don't have time to write a blog post for your site. That's why we offer our Blogging Service, to allow you to essentially automate your website's blog.

The reality is that a modern website with a slick interface can be the difference between thousands of dollars of additional business for your company, and missing out on business completely.

The benefits of a website that is sleek and new far outweigh any business costs. 

If you invest the capital to make sure it is fast, accurate, and intuitive to use, you can expect it to pay for itself. However, an outdated site can lose money for your business just as quickly.

We offer a range of packages to suit the needs of your business. If you are interested in learning more about our services, contact us today!