The average person has an 8-second attention span when visiting a website. Does your company’s web page have what it takes to reel a customer in and keep them engaged and interested in your site?
This is why your website homepage is so important when making a great first impression. It’s the first thing people see when they visit your site, so it has to be the best you can offer when it comes to delivering what your customers need.
Let’s look at 8 Key Traits that Your Website Homepage needs to turn that 8-second visit into a paying customer.
You need to let visitors know the answer to their immediate question: "What does your company do?” By answering this question, it lets your audience know what your company has to offer.
Keep it clear and simple by using one sentence (two at the most!). And make sure it’s at the top of the page, so visitors know what you’re all about from the get-go.
After your headline grabs their attention, a sub-headline will help to explain your goods or services in a bit more detail.
In a brief description, explain what you can do for your ideal customer or how you can help them solve a problem.
Decide what you ultimately want your website homepage visitor to do to take the next step. Do you want them to sign up for your newsletter? How about contacting you for a free rate quote?
Whatever that next step may be, create a call-to-action to compel them to go further down the buying cycle.
4. Navigation Bar
When designing your website, at the top of your homepage, you want your visitors to be able to find the information they want or need instantly. A navigation bar is like the road map of your website.
Display the webpages you think most customers will be looking for, such as services or your blog. Keep it simple and uncluttered.
5. Benefits List
While your headline and sub-headline gave your website homepage visitor an idea of what you do, a benefits list will explain to them why it matters to them. As they say, “Features tell, benefits sell.”
Explain to your audience what’s in it for them, what sets you apart from the competition, and why they should buy from you.
6. Testimonials and Recognition
Let your rewards and past clients sing your praises! Display customer testimonials and company recognition to showcase your superior service.
When 84% of people trust online reviews, you’ll be sure to make a great first impression and establish yourself as trustworthy in potential customers’ eyes.
7. Images and Video
Most people are visual creatures. Help them connect to your website by displaying high-quality photos or videos.
Try to avoid stock photos if you can. Instead, use pictures of your company and team to help potential customers relate to you and get an idea of what to expect.
8. Contact Information
You want to make it as easy as possible for your customers to get a hold of you. You can implement this by displaying your contact info on your website homepage.
In the website footer, display your mailing address, phone number, and email address. If applicable, show your business hours so people know when they can (and can’t) get a hold of you.
Make a Great First Impression with Your Website Homepage
You only get one chance to make a great first impression. By using these key traits on your website homepage, you’ll be more likely to turn more of your site visitors into your next loyal customers.
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