With only half of new businesses lasting more than five years and 30% surviving more than 10, small business owners must do everything in their power to generate revenue and keep their business afloat.
This is why an excellent website interface has become so important. E-commerce sales online in the US rose by over 15% last year, and the trend is set to continue.
A high-quality website will allow your business to take advantage of this evolving landscape. Generating vital revenue and leads that will set you up for long-term gains.
If your website is in need of an update, please read on to understand the full benefits of a website update.
Project Professionalism - The Key Benefits of a Website
Over the past decade, website interfaces have rapidly evolved. This means that you are at risk of alienating potential customers with outdated website design.
It can be challenging to decide when it is right to upgrade your website. It may have been a significant investment when your site was originally designed, but it may cost more, in the long run, to not update your website due to a loss of potential sales.
However, you should see your site as an upgrade and as a business necessity, rather than a luxury. Think of your website as your virtual storefront. You don't want to be in an old building that is falling apart and is uninviting to your customers, just like you don't want to have an outdated site that is uninviting and turns away new visitors.
No matter how high the quality of your goods or services, potential customers will judge you and your business based on your website. They expect that to be you putting your best foot forward. If they see an outdated site, that they expect to be the best first impression that you can offer, and may be less likely to go with your company. Why would they do business with someone who is content with mediocrity for themselves? Customers want the best and therefore expect the best from those they patronize.
Seven out of 10 customers will experience a brand or service through their website first. This first impression is vital to winning you new customers and potentially thousands of dollars of business.
As a small business, you simply cannot afford to risk losing buyers who are pushed away from your company by an outdated and potentially slow website.
On the other hand, a slick website that runs quickly and allows customers to get to the pages they require easily will bring in business.
Open Up New Revenue Streams
Like a billboard ad or flyer, you should view your website as a crucial marketing tool. It will promote your products and services, and open you up to new customers.
Depending on your business, you can link your new website to your social media pages. Facebook, in particular, has extremely effective advertising services, which can drive traffic to your website.
Many older websites do not have the facilities to link to social media. And if the website is outdated, you may not want to send them there anyway.
This is not the only way to help your business. With a blog section on your website, you can improve your ranking on Google searches. By writing blogs about relevant questions that your customers will search for online, you answer their questions and become the go-to authority in your respective industry. This generally improves website traffic that is genuinely interested in what you have to offer them — which tends to lead to a positive correlation in sales conversions. Companies who regularly blogged made almost five times more revenue than those who didn't. This highlights the power of an effective website.
You may be saying "I'm a business owner, I don't have the time to write a blog post for my site." Your Brand Online knows that you're busy running a business, you don't have time to write a blog post for your site. That's why we offer our Blogging Service, to allow you to essentially automate your website's blog.
Make Your Website Work For You
The reality is that a modern website with a slick interface can be the difference between thousands of dollars of additional business for your company, and missing out on business completely.
The benefits of a website that is sleek and new far outweigh the costs.
If you invest the capital to make sure it is fast, accurate, and intuitive to use, you can expect it to pay for itself. However, an outdated site can lose money for your business just as quickly.