Do you know that Bob Dylan line from one of his classics? The times they are a-changin'. Well, with website design, the times are a-changin' faster than you can blink and change your desktop screensaver.
You and your business need to keep up. This means keeping your website current with modern visuals and focusing on customer satisfaction and experience. In fact, a mistake that a lot of people make when they develop a website for their new business is to launch it and then ignore it for the next three years.
But, here's a simple fact about websites. What your website looks like and how it performs significantly reflects on you and your business. An out-of-date and quickly aging website can keep potential customers away from ultimately choosing your business' product(s) or service(s). Keep reading to learn how often you should redesign your website.
Novelty vs. Upgrades
Although some websites continue to work for their owners after a few years, this is not the case for most. When you develop a website and add content to the page, you need to make sure that it is impressive and works well for at least an entire year. It should at the very minimum look clean and be easy to digest for your site visitors. If it doesn't convey your message to your customers, then it is not doing its job. Your website should be the best representation of your company that you have to offer.
You should also stay away from outdated technologies and practices. Don't set up a lot of video streaming windows or slideshows if they're going to make your page crash. Make sure your website is running full steam with updated standards and practices. Check your website's page speed, and make sure it does not take too long to load, as roughly 53% of mobile users will leave your site if it takes longer than three seconds to load.
When Should You Redesign Your Website?
It's not an exaggeration and sounds like it is an easy way out to say that you should redesign your website as often as you need to. Though, this is the best truthful answer for a broad audience, as website redesign times and how quickly a website becomes outdated varies so much by industry. It depends on what is expected from your website and what tasks and functions it needs to perform.
Although there is no definitive time on when and how you should make the move. The good news is that there are many factors to this question that can give you a better idea of when it is a good idea. These factors can include:
• business goals
Redesigning a website is not a simple task. And of course, it's not something you want to do every single day. But if you don't do it often enough, your site will look outdated and out of touch with modern technology. Letting your site become too dated, can actually end up hurting your business.
These are essential factors to take into account. Online trends move fast and the evolution of the Internet in the last few years has been noticeable and dramatic. So it's no surprise that keeping up with user-friendly technology and navigation should be one of your business priorities.
Listed below are some key questions you should ask yourself regardless of the age of your site. They'll help you figure out if you need a redesign or should be close to considering one.
1. Is my website mobile friendly?
2. Does my website look modern?
3. Is my website better than the competition?
4. Is there steady growth on my website?
5. Have I invested in Marketing Automation?
Never Stop Updating Your Site
Consider having a creative brief with your key team members to cover where you started with your website and where you want your website to go in the future. This conversation can include your logo, what your color schemes are, and what tag lines your company uses. It is no longer good enough just to have a website for your business. You need to have the best possible website for your business to attract and promote future business.
Remember that you have to plan to attract eyeballs to your website, and ultimately your service.
The web is always evolving; you need to keep up with trends. So if you feel like the time has come, and you need to redesign your website, Your Brand Online can help. Check out our website design packages and see how we can help you stand out from your competition.