Does your website stand out from your crowd of competition?
If not, it is time to re-evaluate your website design and see what you can do to improve and truly make your site "pop." One of the best things to do when planning a redesign is to take a look at web pages that personally interest and engage you. These might be your competitor's websites or just some businesses with pages that you find to be the most interesting.
While you do not want to copy someone else's design, you want to make sure it is attractive to potential customers. Thirty-eight percent of visitors will leave a web page simply if the content or layout is unattractive and even more will leave if it is also hard to use or navigate.
Keep reading to learn more about what you can take from the most exciting websites and apply these aspects, patterns, and techniques to your own website redesign.
Five of The Best Things To Learn From The Most Interesting Websites
The most interesting websites have a great design, and they're also easy to use and are helpful to consumers.
If you're not sure how to get started with your site, here are five ways to make your website more enjoyable and stand out from your competitors:
1. Keep Branding Consistent
Make sure your site's branding is consistent in every way. Your branding consists of your logo, color choices and schemes, font selections, and every other design element that is associated with your business. Make sure the design is consistent on every page.
For example, don't use fonts in your blog posts that aren't used anywhere else on your website. Using the same fonts across your entire site will make your site look well put together and well thought out.
With the use of too many different fonts, your site will look scattered, and it will not look like one clear and coherent message to your visitors. These anomalies will catch the eye of visitors and will make them remember the disjointed look of your website, which will make your site much less appealing.
2. Make It Easy To Navigate
Even if your website looks beautiful, users will get frustrated if they can't find what they are looking for. Make sure your navigation bar doesn't get lost in your design and don't use popups and designs that block essential parts of your site.
This is key to making sure that you are the owner of the most interesting website in your respective industry. Not only do you want the most usable and user-friendly site, but you also want to have the most beautiful web page that your customers have visited.
3. Use Video Content
Video content is a great way to make your website more engaging. Viewers retain 95% of a message when they watch it in a video, compared to only retaining 10% of the information presented when reading it in text format.
Replace large chunks of written content with visually appealing videos. An intro video on your homepage is a good idea to catch a visitor's attention quickly and introduce visitors to your business.
4. Always Use Original Content
Attractive websites use original content. This rule goes for video content, written content, and images as well. No matter what material you choose for your site, make sure it's high quality and matches the message that you want to convey.
5. Give Your Customers What They Want
Create your website design and your content with your customer's needs and wants in mind. Give them a site they would want to see and deliver your services in a way that resonates with them. Most websites make it all about themselves. You can beat this by showcasing customer success stories and reviews. Make your site different by focusing on the customer and think of ways on how they would want your web page to look.
It is important to remember that different customers will want the sites they visit to look and function differently. For example, if you are providing high-end handbag repairs, they will want to visit a website that looks much different than customers of a business that provides raw materials for manufacturing purposes.
Learn More About Designing A Beautiful Website
The most intriguing websites follow a lot of the tips we have listed above but do not overdo it on your own site, making it look unnatural. Keep things simple and focus on a few elements that represent your brand best.
Customers don't want to visit your website and feel overwhelmed by design. It is more important to integrate each aspect of your site naturally than to check off a list of helpful design tips. The best way to incorporate each of these items is to ensure that none of them become too noticeable or stick out to your visitors. The more natural and seamless your website looks, the better your website will look to its visitors.
If you're looking for professional help with redesigning your personal or your business' website, don't hesitate to contact us and get started on your project today. Our expert designers will help you create a website design that will create a lasting impact on your clients.