Your company's website is one of the most important aspects of your entire business. It tells potential customers what you do, what your products and services are, and how they can find you.
There are over 28 million small businesses in the US alone, which means there is a lot of competition out there. This can make it hard for your company to stand out from the crowd. Efforts to stand out can be hindered and sometimes even halted by an outdated website. If your website is outdated or runs poorly, you will fall behind your competitors.
Outdated websites deter users from using them. Customers will turn to competitors with better websites instead. You don't want to miss out on business because of your website. Read on for 5 signs that you might have an outdated website.
1. Slow Loading
Did you know that 53% of people will leave a website if the page takes longer than 3 seconds to load? We are so used to fast and responsive pages that anything that doesn't load fast will fall behind.
Redesigning your website will ensure that you have faster loading speeds and will encourage people to stay on your site.
2. Not Mobile-Friendly
A whopping 52.2% of all website traffic comes from mobile phones. This means that it's essential for your website to be mobile friendly.
If your site isn't optimized for mobile phones, people on their smartphones will bounce. Think about it - when you're on a website on your phone, you don't want to have to pinch and zoom to read it.
Redesigning your website to run smoothly on mobile devices will ensure you get more web traffic and encourage customers to stay.
3. It Looks Old
Remember websites from the 90s and 00s? They were basic, and you probably remember how slow and bland they looked. If your website looks anything like this today, it's outdated.
People like to use well-designed and modern websites, which is how yours should look. If your website becomes too old, people might not even think that you are in business anymore.
An update will make it much more attractive and eye-catching, meaning users will want to keep using it.
4. Difficult to Navigate
Even if your website looks great and is quick to load if it's hard to navigate it won't make a difference. There's nothing more annoying than trying to use a website where nothing works properly.
If your website has too many links or contains confusing or even worse - conflicting information, it will discourage users. They will leave and seek out a competitor who has a website that works and appeals to them.
Updating your website so that navigation is smooth and intuitive will encourage users to look around and stay on your website. If they can find valuable information with only a click, you'll keep them around much longer.
5. The Competition Has a Better Website
If your competitors have better websites, why should customers choose you? Customers tend to look around before making a final decision, and your website should stand out in their mind as the best.
Make it stand out from the competition in a good way. If they only remember your site for looking old or running slow, they won't be likely to buy from you.
Updating your website to look better than your competitor's is a must. In a massive sea of competition, a website redesign could be the thing that your company needs to stand out from your competition.
It's Time to Ditch Outdated Websites and Redesign Yours Now
If any of these issues describe your website, it's time for a website redesign. Outdated websites will only harm your business, and the fix is very simple.
Need a website redesign? We can help, check out our website design service and see how we can help you stand out from your competition to get better results.