You know your business is incredible, and your services are something people will love. However, your target audience is hopping off your site like a trampoline instead of sticking around to explore.
But don't worry! Here are 5 pitfalls to avoid so you can keep their attention and create websites to impress:
1. It Looks Spammy
Your website has excellent content, so make sure it has the opportunity to stand out.
Too many advertisements can overshadow your posts, causing your website to look spammy and annoying, instead of helpful.
Make websites to impress by limiting the number of advertisements to keep your site looking credible and impressive.
Also, if your site displays ads, tailoring your ads to be relevant to your niche will make them fit more naturally into your site's landscape.
2. It Loads Super Slow
If you're in an area with a strong connection, but your website won't load, it may be time for a tune-up. After 3 seconds of loading time, people start leaving the page before it can fully appear.
On the contrary, if your website has a fast load, it can positively affect SEO and keep your customers from leaving too early.
3. Unfiltered Comments Section
Feedback is awesome because it can show you what works well and what needs to be improved on your site.
However, spammy comments do not promote a positive customer experience or benefit your business in any way.
This can help you provide a better user experience for people who stick around on your site, making them more likely to return in the future.
4. Wrong Color Scheme
Have you ever tried to read a light yellow font on a white background or dark gray font on a black background? If so, you'll notice the content is hard to read because the color scheme isn't working.
Make your content easy to see by balancing out colors. Also, pay attention to your target audience's design preferences. Men and women tend to prefer different colors.
If you're marketing to both, make sure to find a common color scheme everyone will enjoy.
(Don't have time to redesign? We can help you create websites to impress!)
5. Information is Hard to Find
If you can't find what you're looking for on a website, how long will you stay? 15 seconds? 2 minutes? The odds are you won't stay very long.
And if your customers can't find the info they're looking for, they won't stay long either.
Great content makes blogs more credible, and websites more appealing to customers. Make helpful info easy to find by creating your website with user-friendly design in mind.
Pretend to be a customer for a second. If you can find what you are looking for on your site. If you discover it quickly, your customers should be able too also.
Final Thoughts on Making Websites to Impress
Keeping your target audience on your site is not an impossible task.
And by avoiding these 5 pitfalls, you can make websites to impress and set your business up for success!
Need any help? Check out our website packages on this page!